In the last article, we talked about how white labeling help to grow your business without exorbitant investment or production capabilities. Basically, it’s a no-brainer. If you want to go deeper on how to rebrand your white label products with your logos and brand name, read on to learn more.
Printing
If you are in the garment industry or own a clothing product line, printing may be your priority when you are looking for logo customization. The printing option is not only the easiest and fastest, but it is also one of the most affordable options for startup entrepreneurs. Typically, there are two ways to get the job done.
- Silkscreen Printing
Silkscreen is the most traditional and popular technique for white labeling in China. This printing technique is commonly used in T-shirts, whether it be for professional or personal use.
However, silkscreen printing may not be an idea if your design is too colorful and complex. Because the more complex your design is, the more screens shall be used to print. This method is perfect for white label garments with single logos.
- Heat Transfer Printing
Heat transfer printing, also known as thermal printing, is a practice of using heat to transfer your customized image or logo from heat-applied materials to your white label product. If your design is complex and requires multiple colors, then you can choose this printing method.
Though its durability of printed design may not be as long as silkscreen printing does, it’s still one of the best ways to personalize your white label garments.
Embroidery
Embroidery is another easy, yet popular way to customize your white label products. For those creative designers, this method can perfectly help them to convey their brand ideas to customers.
This method is usually used in promotional products like backpacks and reusable shopping bags.
Laser Making
As its name suggests, laser making is a process to mark an object on its surface by using high-powered lasers. Due to the non-involvement of ink or tool bits, laser making plays important role in customizing materials like steel, metal, and wood. Generally, there are two types of lasers making applications.
- Laser Etching
- Laser Engraving
Laser etching and laser engraving are similar in that they produce permanent marks on the surface of your white label products. The slight difference between the two methods is the depth of marks.
Injection Molding
Injection molding is the practice of producing parts by injecting molten material into a mold. This method is the most common method of producing plastic.
If you are selling more expensive products, for example, massage guns, and you want your logo to look more high-end than laser making and be more durable than printing, injection molding could be on your list. However, this method costs more time and money than the other options. Because you need to find a supplier to create the unique mold for you. Hence, no matter whether you make a final order, you need to pay at least $500 to get the sample, depending on the complexity and size of the mold. And you have to wait around 15 days or so to get the job done.
Custom Box
You eat with your eyes first. The image you see a wonder package before the product, would you have more confidence with the product quality? Custom box is fairly a new trend for white label products to set themselves apart from the competitors. Especially when your product demands protection but also needs to arrive in style, the personalized box is easy to win the customers.
For example, the beauty advent calendars by beauty and cosmetics companies are excellent ideas. The incredible and stylish box not only makes Christmas more overwhelming, but it is also eye-catching to more potential customers. Also, with multiple samples in the Christmas countdown box, beauty lovers have a chance to try more products without a huge spend.
If you are selling products like accessories or lighters, a custom box can be your best option. However, while this method allows you to be more creative, it may be cost more on the international shipment due to the bigger size than the original products.
Keep Up With China2West
As an entrepreneur, if you want to start your business through white labeling, keep in mind that the opportunities for potential profit are paired with innate risks. Compared with manufacturing your product, the white label product may hurt your brand due to uncontrollable quality or unchangeable factors. Once you have a better understanding of your niche, all you need to do is ensure the user experience.
Therefore, no matter which solution you apply to brand your white label products, you shall focus more on partnering with reliable suppliers to ensure product quality.
Since 2005, we China2West have been assisting all kinds of businesses to source and rebrand their products with professionals. with this process. We would love to meet with you and discuss your current manufacturing practices and help you determine if China is a viable option for you.
To learn more about how we can help you to source your ideal white label products, get them rebranded, and ship them to your door front, contact us to know more.
