If you find yourself always asking questions like: how do I get my brand out there? how can I get more customers? , etc., then promotional products might be a solution.
Making promotional products is one of the most high-impact and cost-effective ways to promote your business and engage with customers.
That’s why we’ve put together this ultimate guide to promotional products to help you choose the right ones for your business, and make sure that you receive the maximum value out of them.
What Are Promotional Products?
Promotional products are items that are branded with a logo, mascot, slogan, and company information, and often given with no implied action intended from the end-user.
Today, about 85% of people have done business with a company after receiving one of their promotional products.
Here are some of the most popular useful and fun promotional items that you might want to know for your business.
- Reusable grocery bag
- T-shirts
- Drinkware
- Desk & office accessories
- Mobile tech accessories
Using Promotional Products As Marketing Tools
There are some reasons why so many businesses use promotional products in their marketing efforts.
When people see a product with your company’s logo or name on it, they automatically associate that item with your brand. It’s as if you have an extension of your company in every customer’s hands.
Also, if these promotional products can be commonly used in daily life at work, home or travel, your brand exposure is significantly higher than it would be with any other type of marketing medium.
It is no exaggeration to say that promotional products are one of the most affordable and effective marketing tools for your business.
With a little planning and forethought, you can make your promotional items become an even more powerful tool in your marketing arsenal.
An Example Of What Has Worked For Others
For many businesses, it is difficult to run a campaign or promotion without anything to give away.
McDonald’s burger-themed cat boxes went viral on China’s social media last December. The cardboard cat house was free but limited to about 100,000. Any customer who made a delivery order of the new combo meal could get one cat box. In less than one week, total views of the hashtag “McDonald’s Cat House” reached 130 million on Weibo.
To be honest, manufacturing such a cat box did not cost McDonald’s much but the idea of a limited edition made people crazy. In the end, McDonald’s successfully stayed competitive in an increasingly crowded market, proving once again that making a promotional product is an excellent way to market your business.
There is no doubt that any business can generate revenue by creating some special promotional products which are relevant to their customers.
How To Manufacture Promotional Products In China?
When talking about getting your promotional products manufactured in China, there are plenty of options out there. Here are four tips to help you choose wisely.
1. Do Some Research
Every business is different and you have an advantage over other businesses. So, spend some time figuring out what your competitors have done.
For example, if you are in the beauty market, you may find your competitors giving away some branded umbrellas when their customers buy a certain type of makeup kit during summertime. In this case, your audience may find it considerate, and female buyers feel appreciated and keep your brand on top of their mind.
Keep in mind that you know how your niche engages with your audience so you may have a better understanding of how to promote your brand effectively.
2. Decide On Your Products
Secondly, it’s important to pay attention to the promotional products that help you stand out from your competitors. Think about what your customers will find useful, and then personalize it with your branding. Whether it’s keychains, pens, or calendars, customized and branded giveaways are some of the most cost-effective ways to promote your brand and grow your sales.
In this case, you should consider:
- What is the purpose of making productional items?
- Who will be your target end-users?
- How do they get your promotional products?
3. Clarify Your Expectations
After listing all key points, you may want to be creative with your promotional items and corporate gifts. It’s a very nice thought but you should need to list your needs and expectations before reaching any suppliers.
4. Be Aware Of Quality
Though your promotional products may not be expensive, still, keep your eyes on the quality.
Your customers will be happy to receive some gifts at the beginning but they feel disappointed if the gifts are of poor quality. This emotion may give them a terrible impression of your brand, or even worse, lead them to make some bad decisions.
Working With C2W
If you need a promotional products manufacturing partner, look no further. Collaborating with C2W Group can make it easier to get your products made, inspected and delivered with our one-stop solution. Contact us to discuss your project today.
