If you’re trying to connect with your consumer and earn profits, product design has to be at the forefront of your mind. The field of product design is growing at a nearly 6% rate over the next few years.
This is part art, part science, and will get you tremendous results no matter what types of products you deliver to the market. If you’re trying to design products effectively, you need some tips that will get you to the finish line.
Keep reading to learn some 2022 product design ideas, in addition to tips on getting the most out of your design process as a whole.
Consider Some 2022 Approved Ideas
When you’re creating new products, it’s important that you stay up-to-date with the trends and principles that will make the biggest difference for you.
Any product development idea that you explore should be on par with what today’s consumers are looking for, from a packaging, artistic, and innovative point of view. Here are some 2022 product design trends you’ll want to explore:
Explore Dark Mode
You have to think digital when creating today’s product ideas. If you’re creating any sort of product that people will digest in front of a screen, dark mode is helpful.
With dark mode, you’re using color schemes, graphics, and text that are easier on the eyes. It causes less eye strain, which means less fatigue, and looks out for the health and wellness of your end user.
Mix in Nostalgia Whenever Possible
Look around any aspect of consumerism, arts, and entertainment, and you’re seeing old trends coming back. Old movie and TV franchises are being relaunched, styles from the 90s are reigning supreme, and even the flip phone is making a comeback.
Figure out what type of nostalgia makes sense for your industry and the types of products that you offer, and find a way to implement it into your product design.
Go Eco-Friendly Whenever Possible
Companies that pay no attention to green-friendliness are considered passe today. You foster goodwill with your consumer by using eco-friendly packaging and making sure that your production process is as green-friendly as possible.
Figure out what kinds of measures you can take with your product design.
Animation Is Popular
Today, animation is one of the most popular things to implement with your product design. We live in a world where kids spend all day on Roblox, and adults are taking a deep dive into the Metaverse.
Animation is king today, so you can captivate and engage your audience by using animation and impeccable motion design.
So, trends aside, what can you do to get the best possible product design?
Determine Your Goals
Always start with your goals. When you lay out your objectives upfront, it’s easier for you to plan your product design piece by piece. Planning out your product design will inform everything from your supply chain management to your pricing issues.
Figure out what you want to accomplish with your product, such as entering a different segment of the market, hitting a certain profit margin, or launching a subscription service. Then, reverse engineer your product design to match and accomplish your goals.
Invest in User Research and Analysis
Study your target customer and end-user so that you can create the product design that gets results. Look into customer personas so that you know the demographics of the people that you’re trying to reach.
Work with a User Experience (UX) specialist that studies how to hit the mark with the people that matter the most. They can focus on creating an amazing experience from aesthetics to function, and everything in between.
Hire a professional during the discovery phase so that they can give you early insight into the people you’re trying to reach.
Hire a Graphic Designer
Without question, you have to hit the mark with your visual elements. What people see is the first part of the product experience, and also gives your product more of a lifespan. For instance, people today love unboxings and sharing their latest gifts or hauls.
This compels people to take pictures of products they just purchased so that they can share them on social media and with all of their networks. Putting some serious time and effort into your product design will make people more likely to share yours with their circles, which gives you more impressions and potential customers.
Graphic designs are also important when it comes to choosing color schemes. They understand things like color psychology, and how the colors you choose create different moods with your end users. Designers also understand how shapes and patterns play into the experience, and understand ways to direct people’s attention in the way that you want.
Get the Most From Your Product Design Ideas
The points above will assist you when you’re kicking around product design ideas that will make a difference for your company and brand. Now that you understand more about the 2022 product design trends, you can begin exploring strategies that will take your products to the next level.
From there, you can also reach out to the help and service of a company that can give you the design work that you need for your next big products.
C2W is happy to assist you with services like assembly, quality control, supply chain management, and so much more. Reach out to us on our contact form.
