Millennials have just about run their course as the biggest generation in the workforce, and Generation Z is taking over – or at least, will be soon enough. It’s important to learn how to appeal to this new group of consumers if you’re not already doing so, and China manufacturing can help make this easier than ever before, as long as you know how to make use of it correctly. If you want to know more about reaching Gen Z consumers through China manufacturing, read on below to see our four tips for success!
Fashionable, But Affordable
In order to reach Gen Z consumers, you need to offer fashionable items at an affordable price point. And that’s where China manufacturing comes in. With its vast array of suppliers and labor costs lower than western countries, China is able to produce a stylish product at a fraction of the cost of other countries. So if you’re looking to appeal to Gen Z consumers, consider sourcing your products from China.
Gen-Zers want what they want, when they want it-and that means a business should be able to deliver on these needs without breaking the bank. In fact, more and more retailers are turning to Chinese manufacturers for their needs because it can secure a faster turnaround.
Plus, with so many options available, you can find exactly what you’re looking for-even something that may not have been manufactured before as China has some of the best manufacturing facilities in the world, which means you can be experimental!
Chinese Manufacturers Are Way Ahead on E-Commerce
Chinese manufacturers are years ahead of their Western counterparts when it comes to e-commerce. By 2025, China will have 700 million online shoppers—roughly twice the number in the United States—and they will spend an estimated $1.7 trillion annually. That’s why more and more Western brands are turning to Chinese manufacturers to help them reach this burgeoning market. With the China experience, they can have better reference to think for the future.
It also promises more optimized inventory and delivery as China has so much to offer when it comes to 3PL warehousing. Outsourcing your manufacturing is a way to simplify the logistics process with China suppliers.
There is no need to wait for shipments to arrive at your facility before distributing product to retailers or customers; simply place orders with a supplier and wait until you get notified that it is ready for pickup.
In addition, factories in China often provide flexible order quantities that could be difficult or expensive to accommodate in other countries. Flexible order quantities let companies order smaller batches of products, which not only saves money but means faster turnaround times too! That’s one big reason why China excels at e-commerce.
Chinese Manufacturers Know How To Make Packaging More Insta-Worthy
If you’re looking to reach Gen Z consumers, you need to make sure your packaging is on point — and that means making it look the part on social media. China is one of the leading players on internet technology, and of course that includes social media marketing. It has become an instinctive mindset for Chinese manufacturers to make a product, even its packaging, presentable on social media.
Nowadays, when brands create eye-catching product boxes, they are typically made in China. Customized packaging has never been an issue for Chinese manufacturers. These creative, colorful boxes can be customized to fit the needs of any business or industry. For example, a company selling electronic products might use silver and black colors; while another selling toys might use bright colors like purple or orange.
A large number of global companies have established manufacturing operations in China to take advantage of this. Apple is one of them!
Experience Leads To Creativity
With the rise of digitalization, it has become easier for consumers all over the world to connect with each other and learn about new trends. In order to stay ahead of the curve, your business needs to be able to quickly adapt to these changes and appeal to younger generations. One way you can do this is by manufacturing in China. By partnering with a reputable manufacturer, you’ll have access to abundant experience who can help you update your products and marketing strategies to better appeal to Gen Z consumers.
How does China manufacturing allow my company to keep up with the changing tides? There are two main reasons why using a Chinese supplier will help your company keep up with global change: location flexibility and vast experience.
A supplier located near major trade routes such as in Guangdong will enable them to work on smaller quantities more often, thereby reacting more quickly than a company that relies on imports from across the globe. They also bring years of production experience into the equation which helps their customers save time and money when they develop new items or revamp their marketing campaigns.
China has manufactured for the whole world for decades, so its manufacturing industry itself has pretty much become a melting pot for different consumer cultural nuances from all over the world. They know how to put two and two together to create something new that’s unheard of. Their experience allows them to take advantage of technologies like 3D printing to innovate faster and produce high-quality goods at a lower cost. China manufacturing companies are very open-minded, which means they’re constantly looking for ways to improve themselves through creative thinking – making them perfect partners for businesses that want to stay competitive in today’s fast-paced marketplace.
Easier Access to Upbeat Talents
Compared with other manufacturing hubs, China’s population dividend provides a vast pool of talents with diverse experience and global education backgrounds. The country is not only home to generations of masters in traditional craftsmanship but also to talented designers who have a keen eye for new trends. When it comes to meeting the evolving needs of Gen Z consumers, you need easy access to upbeat talents in China that can think on their feet and adapt quickly, as many of them are Gen-Zers themselves!
If you’re looking to break into the Gen Z market, working with a China manufacturer with international background is your best bet. That’s C2W, founded in UK but based in China for 17 years with a vast network of suppliers as well as a diverse team that can speak multiple languages. Reach out to us if you’d love to know more!
