While brands tend to emphasize product development to satisfy their customer’s demands, the quality of the product packaging is often not seen as a top priority.
Surprisingly, product packaging is becoming an essential consideration in product-based businesses. It helps to make a positive first impression of a brand, especially in industries highly competitive in product appearance like cosmetics and beauty.
In this brief guide, we will list the reasons why you should not neglect the packaging quality and how to ensure the packaging quality through quality control.
Why Should You Use The High-Quality Packaging?
Typically, packaging provides enough protection to ensure your product will not be damaged or contaminated during storage and transportation.
Think about it, you have an online flower shop focusing on fresh flower delivery. If you are using some low-quality packaging which may be broken when it arrives at your customer’s place, not only do the flowers get damaged, but also your efforts in building a good product and creating engaging content will be a waste. Because your customer may feel disappointed with your brand, and even worse, they may not go to your shop again.
Therefore, if you skimp on quality control in packaging, not only will it be visually unappealing to buyers, but it can also send the wrong message about your company as a whole. So, high-quality packaging is crucial to the success of your business.
What Are The Benefits Of Using High-Quality Packaging?
1. Reinforcing Your Brand
As you may understand, cheap and low-quality packaging may imply that your items are inexpensive, which can hurt your brand.
However, with high-quality packaging, you’ll be able to show potential buyers that your business is insistent on premium production.
Attractive packaging helps build brand awareness: The success of any business largely depends on its ability to create awareness among potential customers. An attractive product package can be a great way to do so by helping you catch your customer’s eye with bright colors, catchy designs, or even informative graphics.
2. Boosts Consumer Confidence
In today’s appearance-focused world, a good-looking and high-quality product packaging can offer consumers confidence about what they purchase because of its noteworthy appearance or design.
Also, more and more customers prefer to watch product unboxing videos before purchasing, your efforts in high-quality packaging may be an important selling point in such videos that may attract many new customers to buy from you.
3. Easy For Storage And Transportation
Good packaging makes products easier to be transported and stored. In addition to making sure that a product is well protected during shipping, storing, and handling, it should also be easy for consumers to handle without damaging its contents. For example, if you sell food items in boxes or bottles with complicated instructions on how to open them safely (such as twist-off caps), then there’s a chance that many of your customers will end up breaking these containers while trying to open them at home.
How To Ensure The Packaging Quality?
1. Print Quality
In such a highly-competitive business environment, companies are trying to create unique and personalized packaging to catch customers’ eyes.
In this case, make sure to maintain the print in high quality. Otherwise, your good intention may suffer from a bad result. Typically, quality inspectors will check the packaging
Typically, there are five types of printing used in packaging:
- Lithography or “litho” or “offset” for short
- Flexography or “flexo” for short
- Digital
- Rotogravure or “gravure” for short
- Silkscreen or “screen” for short
Make sure which type of printing is the best option for your brand and ensure the text or imagery aligns with the packaging.
2. Labels
A label might be small, but that doesn’t mean it can’t pack a punch. Labels can be the perfect way to get creative.
If you have a tight budget to customize your packaging, you can use some awesome packaging labels to bring a strongly branded look to your product.
In this case, you should make sure that your QC team checks if the labels are sticky on the products.
3. Tightness of Seal
It can be a big problem if your product leaks when your customers just receive it. That can be a delivery problem but the customer always complains about your company.
So, make sure your product packaging is in a tight seal especially if your product contains liquid, such as lotion, oil, and perfumer. The packaging should be able to keep the product from being diluted or evaporated.
Working With C2W
China 2 West is a professional quality control service provider with 16 years of experience. We have a team of experienced inspectors in many industries to help you ensure your product and packaging are in good quality.
If you want to know more about our quality control services, don’t hesitate to contact us today.
